Happy Holidays! Vintage Christmas Catalog Scans...

Here's some special holiday joy....1929 J.C. Penney Co. children's Christmas activity book/catalog scans on flickr. 

I Haz A Craigslist Sad

Ok, first off let me say I am happy that these people are together enough to recognize that this stove needs a new home instead of a trip to the dump, BUT.....I'm so sad they bought this house and it's kitchen with lovely pink counters, birch cabinets, this glorious stove....AND IT'S NOT THEIR STYLE. I guess I just don't get it, why would you buy this house if it's not your style? I bet they are going to to rip that kitchen apart and install some boring HGTV approved greige granite 'decor'. Seriously, aren't there enough newer homes out there for these people to buy so they can stop mauling cool old houses?!!

Montgomery Ward Great Spring Sale 1941 Catalog Scans

I just added some scans from the Montgomery Ward Great Spring Sale 1941 Catalog on flickr. (click the link or click on the first pic to go there)
Store Alert: I have scanned three vintage Ward's catalogs (two from 1941 and one from 1955) and put them on a usb stick for ease of use...if you are interested in purchasing one, please click here.

"The Front Line" 1965 Supermarket Checker Training Film

If you love old grocery stores as much as I do, this is one of those holy grail films....check out the glorious supermarket interiors (so much pastel!), the beautiful food packaging and the little magazine kiosk at each station. It's product placement heaven for the Reader's Digest family of magazines. (I guess you are entitled to do that when you finance the film.)
Also, I really love the cute little pink uniforms these checkers are wearing, not the blue one so much though.

I actually took a supermarket checker course at the community college back in 1990 and this is one of the films they showed us.....this one, and a really awesome 60's one about shoplifting, called The Shoplifter. Find it if you can, it's completely worth your time. It's full of hammy acting and it does show the fabulous interiors and merchandise of quite a few types of stores.

Lastly, I don't think we have a Checker of the Year anymore here in the states, but it looks like New Zealand does! :)

New In The Store/Vintage Ad Of The Week

Fantastic mid century 'Beer Belongs' Ad (#99 in a series) taken from a 1955 issue of 'Woman's Home Companion' magazine. Click here to own it. 

For The Love Of Old Grocery Stores....

Oh maaaan....I miss old style grocery stores. I miss the garish lighting, gaudy colors and the entrance doors with the rickety metal dividers. I miss the pastel produce cases and the real fishnets full of plastic replicas of crabs and swordfish in the meat/seafood department. I miss the shiny vct (most likely asbestos) square tiles, the check cashing/courtesy booth and the cluttery decor. I miss the hand painted signs on white butcher paper and the 'cha-ching' sound the clunky cash registers made. By the time the 70s rolled around and I was was shopping in there, these places were beginning to lose their luster. They were still wonderful, but the lighting was dingy and floors were stained & crumbly in places. the pastel produce cases were out of style in a brown world and the carts were squeaky & had bad wheels. Eventually the clunky cash register would be replaced by the kind that beeped and the front door electronics were failing, making them sticky & hard to open. I didn't care, I loved them just the same. Obviously I still do. I'd give my eye teeth for one more trip to 'Bob's Thrift' on 33rd and Perry to buy a Mad magazine, some 'Grease' bubble gum cards and a package of wax bottle candy. Unfortunately, it will never be possible because Bob's is now a Library.

Ugly 1970 Dining Room Sets...

....that exact phrase came up in the search keywords section for this blog. Since I don't want to disappoint anyone, here are some ugly 1970 dining room sets courtesy of Western Auto.

Again with the hideous colonial/early american ugliness, tho I'm not sure that zestful avocado set is much better.




The flavor of old Spain wth a dash of american ingenuity?!! NO. Faux Italian walnut formica. NO. Exciting Spanish avocado?!! NO. ugh.

New In the Store...

Actually the store is brand new, too! It's called CapricornOneEphemera and it will have all kinds of vintage ephemera from 1880-1990. I'm in the process of stocking this shop, so please check in from time to time and see what's been added.
Anyway, I just listed some awesome 1940s magazines. These are full of cool vintage ads and also lots of hairstyles with instructions. Fascinating reading & diy!

april 1946 issue of Modern Beauty Shop magazine.

may 1946 issue of Modern Beauty Shop magazine

june 1946 issue of Modern Beauty Shop magazine

When the 60s Got UGLY.....

Early American style furniture. blech! I remember my grandparents having some of this crap (sans the hideous pattern) in their living room. They also had a dining room set.

Why on earth would anyone want reproductions of 'authentic colonial furniture' when there was stylish SPACE AGE MODERN furniture available?!!!!

This is much more like it!



I've put up some scans from the 1969/70 fall and winter Western Auto catalog on flickr (click to go there!)

Random Monkees Pic

Just because I like it. 
Scanned from the 1967 tour program.
See the whole thing here.

1968 Beatles Poster Offer

1968 beatles poster offer, a photo by CapricornOneVintage on Flickr.

BIG full color posters....and a total bargain at only 5.95 for 5 of them.
(Ad from the March 5th, 1968 edition of Look magazine)

Vintage 1960s Montgomery Ward Fashion Video!!!

Oh this video is AMAZING....it's like the 1961 spring/summer Montgomery Ward catalog has COME TO LIFE!

I've Got Catalog Fever!

1962 christmas catalog, a photo by CapricornOneVintage on Flickr.

Seriously, It's been a catalog scanning frenzy around here lately....keep on the look out for scans from a couple of lovely Montgomery Ward catalogs from 1941 and a nifty one from 1955. Currently i have some scans from a really nice 1962 Crescent Department Store (Spokane, Wa) Christmas catalog up on flickr for you to check out....

What's New?

1962 pyrex pamphlet panel 4, a photo by CapricornOneVintage on Flickr.

Vintage Pyrex pamphlet scans on flickr, that's what!

1956 Chevrolet Bel Air Car Ad

1956 chevrolet bel air car ad, a photo by CapricornOneVintage on Flickr.

Sassy! lol.
No, seriously...just a beautiful car.